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The web site has the following in the homepage, "Welcome to La Maison Rouge! A friendly hostel with an original design touch which lets you discover Saint-Étienne and its surroundings in a different way." We noticed that the web site also stated " Located downtown, in a quiet district." It also said " Close to public transportation and to most places of interest. Original sleeping accommodation with individual space. Bike garage and bikes to borrow. Contact us or book online now!." The header had auberge de jeunesse saint-étienne aubergedejeunesse as the highest ranking optimized keyword. This keyword is followed by auberge de jeunesse saint-étienne la maison rouge backpacker hostel, auberge de jeunesse saint-étienne la maison rouge backpacker hotel, and auberge de jeunesse saint-étienne la maison saint étienne which isn't as urgent as auberge de jeunesse saint-étienne aubergedejeunesse. The other words lamaisonrouge-backpackerhostel.fr uses is auberge de jeunesse saint-étienne rouge saint étienne. auberge de jeunesse saint-éti is included and might not be seen by search crawlers.